We wanted to do something really special for the Korean Update and thought incorporating Psy and his dance mode would not only have global appeal, but also add an entirely new game mode, complete with a re-designed scoring system, leaderboard, and traffic-dodging-dance tactics," Fong said. The update will focus on Korean culture and characters, and will shake the play up in some interesting ways.
The update will be free, but the Psy character will cost $2.99 and will be available for three months. His live shows are fun to watch on YouTube the crowds are both huge and enthusiastic. It's hard to wrap your head around how big of a star Psy is internationally, but knowing that his videos are so popular they broke YouTube's view counter helps. "Psy is a character recognized all around the world and has a fun dance vibe." "When Crossy Road first launched, it hit #1 in Korea almost immediately and stuck there," Henry Fong, CEO of publisher Yodo1 told Polygon.
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